VIDEO PRODUCTION
Video editing is the process of assembling and manipulating video clips, photographs, graphics, audio, digital effects, and other multimedia elements. The main goal of editing is to create a finished video ready for distribution on various platforms such as social media, YouTube, television, or advertising screens.
It is important to distinguish filming, which is the original capture of images using cameras, from editing, which is a subsequent stage where the recorded or purchased material is worked on. In fact, it is common to use videos and resources bought from stock footage sites to enhance the final edit. However, editing is a creative and technical process that requires specific skills to achieve a smooth, aesthetic, and effective narrative tailored to the target audience and medium.
