COMMUNITY MANAGER

Social media management refers to the process of identifying, monitoring, and analyzing audience behavior on social media platforms in order to develop marketing strategies for products or services through the creation of valuable content. There are five essential tasks involved in this work.

Develop a Strategy

One common mistake in social media management is planning as you go. What should be done first is to create a plan based on the company’s budget, goals, and aspirations. This is my primary task as a Social Media Manager, so I can then adjust the plan as the business grows.

Create and Publish Content

Content creation must align with the colors, designs, phrases, and style of the company. I can generate new ideas on how to express the business’s message, but these must be approved by the heads of the Digital Marketing department or the owners of the small business.

Create and Manage Ads

Social media platforms like Facebook, Instagram, TikTok, LinkedIn, YouTube, and internet search engines (among other companies) have ads on their websites. As a Social Media Manager, I am in charge of managing these ads. These are also created according to the company or business.

Engage with Followers and Influencers

Content and ads on TV, radio, the internet, and physical or digital events create an audience of consumers who are loyal to the brand. Our job is to engage, communicate, and work with them, which is more direct on social media. This is a powerful tool to increase the number of customers.

Analyze Performance Metrics and Generate Reports

The impact of actions on social media must be measurable. It is essential to demonstrate that the ideas applied in everything we do are producing results. An analysis is conducted, and reports of this study are presented to the business leaders.

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